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Brent Beckley

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About me

Brent Beckley helps businesses maximize profitability by marrying customer experience and operational efficiency as the strategic driver of all aspects of the companyโ€™s business. Brent facilitates corporate system and process change to make it far easier for customers to buy, transact, and remain satisfied.

At Beckley & Company, the consulting firm Brent founded in 2011, he leads an expert team that develops strategies to help corporate clients optimize the systems and processes that cultivate and grow customer relationships. Brent helps corporate executive teams identify areas of erosion of customer loyalty, quantify cost impact, and devise and implement system adjustments to reduce costs, grow revenue, and increase profits.

Brentโ€™s expertise includes and e-commerce system optimization, management of new business development, product development, change management, software design, call-center management, process improvement, and peak sales performance.

Brent has served as Director of Global Operation & E-Commerce for Blanca Games, where he headed multinational business operations for an online provider of casino games. He maximized efficiencies in transaction routing and payment processing for more than $1 billion in yearly sales volume. He designed and coordinated the development of the e-commerce platform that integrated more than 150 payment providers and optimized custom back-office functionality for more than eight million users. With a focus on customer satisfaction, Brent designed and implemented effective risk management tools and procedures to keep chargebacks, "friendly fraud" and transactional risk at a minimum, for more than 10 years.

He was a cofounder of Absolute Poker, building the company from scratch to a global giant with six multinational offices, 700 employees and $250M in gross annual revenue. He played a pivotal role in the $130M acquisition of a leading competitor and was responsible for the smooth integration of operations, technology platforms, risk management and customer processes.

Brent lives with his wife and two children in Salt Lake City, UT.

Occupation: Founder, Beckley & Company

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